As part of a class on how to grow my business via referral marketing, I was given the homework of watching Brene Brown’s TED Talk The Power of Vulnerability. The basic premise of the talk is that there is real power in being vulnerable, in letting people know what is really going on with you (the good, the bad and the ugly). The more we can embrace those things we are afraid to show others, the more freedom we have to pursue what is important to us.
I followed that up with her second talk – Listening to Shame. The line that stuck with me was “vulnerability is the key to innovation, creativity and change”. One has to be vulnerable to really look at what is happening in a business. Only then can creativity and change happen.
The brilliance of these talks is that they hold true in the most interesting of places.
Flipping through the channels the other day I stumbled across Eminem’s 8 mile. Fortunately it was bleeped for TV as my 8 year old son was with me who turns out is a huge Eminem fan. The movie was towards the end and we caught the final rap battle. As Eminem’s B-Rabit “flipped the script” and shared about all his short comings, he reminded me of Mrs. Brown. “I am white. I am a bum. I do live in a trailer park with mom.”
Once B-rabit owned it all, Papa Doc and the Leaders of the Free World had nothing to use and walked away in shame. The crowd erupted and B-rabit was the hero. Had he not been vulnerable he loses that battle.
So while I’m guessing most of us won’t be in any rap battles soon, I am thinking that we can all “Flip the Script” and turn our weaknesses into strengths.
And in case you haven’t seen the 8 mile final battle, here is a clean version: